Posts Tagged "Creativity"

All the world needs is small ideas!

All the world needs are small ideas!

Big problems needs big ideas right? How can all the colossal problems plaguing our world be solved without a big idea? From malnutrition to obesity here are two small ideas that changed their world. Inspired by the insightful book “Switch” by Chip and Dan Heath this blog post that will change the way you look at ideas!

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Why big ideas don't happen?

Why big ideas don’t happen?

As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.

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Journey into the world of telecom branding!

Journey into the world of telecom branding

14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.

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Brand Storytelling

Brand Storytelling

Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.

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Made to Shake - Incito Mentis

Made to Shake!

Why do some ideas go mega viral? Why did Gangnam Style get over a billion views on YouTube? Why did “Harlem Shake” move the world? Don’t know about you but if there is anybody who DOES know the answers then it’s the Heath Brothers. Viral hits or pretty much all

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