Posts Tagged "Culture"

Creating a new paradigm for weddings in India

JWT Mumbai’s Diamond Bride Campaign is a great example of rock-solid strategic thinking. It demonstrates how a deep consumer insight can lead to a major change in behavior. It shows how something as rooted as tradition can be challenged and how a new paradigm can be created. De Beers India

Read More

Why is it an insult to tip waiters in Iceland?

I bumped across a tweet by Chris Voss on the subject and it intrigued me quite a bit. This is highly unusual considering the fact that in Saudi Arabia at Applebees there is a note on the bill that reminds you to please tip the server despite the service charge!

Read More