Thanks to those wonderful folks at Corporate Culture at Mobily for organizing a TEDx event. I had the good fortune of speaking about a topic that I find quite fascinating. As a branding professional this is a topic close to my heart. For one this is what branding is all about – crafting and managing perception. However over the course of my career I learnt that the power of words and visual imagery to influence behavior goes far beyond what I ever thought possible. This talk was aimed to share little of what I had learned with my colleagues at Mobily. Hope you find it useful too!