If you always hated economics then this blog post is for you. If you love classical economics then you are in for a few surprises. Thank you Daniel Kahneman for your insightful and mind-opening book “Thinking Fast and Slow.” This is another blog post inspired by this gem of a book on Behavioral Economics. Read on to find out what the buzz is all about!
Economics of Regret Read More »
Big problems needs big ideas right? How can all the colossal problems plaguing our world be solved without a big idea? From malnutrition to obesity here are two small ideas that changed their world. Inspired by the insightful book “Switch” by Chip and Dan Heath this blog post that will change the way you look at ideas!
All the world needs are small ideas! Read More »
In a battle you expect the stronger, the more skillful, the resourceful, the better trained to always win! What if that convention is challenged. What if the disadvantaged can exact defeat on the all-powerful! This a blog post about some of them!
Here is anothe insight from Daniel Kahneman’s book “Thinking Fast and Slow” on how we are hardwired to respond more strongly to threats versus opportunities. As to why a single strawberry can’t have the same affect as a single cockroach. Read on to find out why!
The power of the negative Read More »
Did a candy brand really target babies in the womb to market their product? Did a mall really use sonic branding to target pregnant women and drive the loyalty of their children for generations to come? Are hand gels and sanitizers selling nothing more than paranoia? Read this post to find out…
Is branding really evil? Read More »