Another year comes…another year goes! It’s amazing how time flies. So many people came and so many went. It’s seems like yesterday when Incito Mentis was born. It is now three years old! Learnt some new lessons along the way and forgot some old ones I thought I had learnt well. What am I talking about? […]
Just turned three… Read More »
It’s been a long time since I wrote a post inspired by a TED Talk and each time I do I make a mental note to do this more often. So here goes. This time around I am going to cover a bunch of talks on the subject of learning and education. There is some
Learning in the 21st Century Read More »
It’s been one year since the iconic legend – Steve Jobs passed away. Apple continues to soar to new heights it seems despite the loss of their charismatic leader. Or not? Apparently the dent he created in the universe poked a big hole…some of those holes had money in them…lots of money…and it continues to
Is Apple missing the magic of Steve? Read More »
It’s not everyday I use this blog to b***h about a brand! In fact I never do so unless there is something positive that one can walk away with. But this one is personal! Etihad Airways ran a promotion which my sister won. Now usually winning is good news but not with Etihad. They made
How to run a fake promotion? Ask Etihad Airways! Read More »
“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled
No Insight! No Idea? Read More »