Perceptions are powerful because they define our reality. But the fact that they can be so easily manipulated and that mere words and visuals can influence behavior to such an extent is far beyond what I had ever imagined.
TEDx Mobily “Power of Perceptions” Read More »
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.
Branding – It’s all about ensuring emotional relevance! Read More »
Behavior change can be daunting especially when it comes to social causes. Surprisingly there are some powerful heuristics that can inspire action much easily than one can imagine! Read on to find out more…
Influencing behavior in the name of humanity! Read More »
Is it really that simple? Can you really influence behavior just by the way you label someone? At least psychologists and behavioral economists think so. Read on to find out more.
Label me to change me! Read More »
So what is the ratio of positivity? How do you experience life? Are you living in bliss? Do you know what it takes for someone to feel happy and content with their life? I mean concretely, quantified. Apparently there is a ratio of positivity at play. Read on to find out more!
Ratio of Positivity Read More »