Doritos – Cash the Super Bowl!

How do they do it! It’s simply amazing what Doritos did for the Super Bowl 2010. 116.2 million viewers watched the Doritos – Snack Attack Samurai spot, making it the most watched television commercial of all time!* WOW! The brilliant thing about this all is that everything is user generated! That’s right! Doritos simply created a …

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Power of Storytelling!

The concept of storytelling in advertising is a concept as old as advertising itself! Yet so many TV Commercials produced today ignore this wondrous and entertaining approach to communicating a message. Lately I came across two very good TV commercials that tell a story about a brand and do so beautifully! One is for Jameson …

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