Super Bowl – the sporting event that has turned the tide of advertising. The event where more people watch the game for the ads than for the game itself. Find out why!
Tag: Advertising
In my one year working in a branding role at a telecom company I learnt some interesting lessons. From the need for simple strategies, to the challenges of execution. In the end it’s about getting the job done and delivering results! No excuses! Read on to find out more…
As a branding professional I have always aspired to lead and enable award-winning work, the kind of stuff that gets a Cannes Lions Grand Prix! However this has been a huge challenge in Saudi Arabia. In this post I look at some of the key factors that are hindering creativity in this market in my opinion. Let me know what you think.
14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.