Super Bowl Sunday – the most watched live television event in the US – 111 million to be exact! An event when marketers pay $5 million just for a 30 second spot. Is it worth it? For some it surely is…here are my picks of brands that got it right (at least in my books)!
The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!
Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
Need $10 million for that next big brand campaign? What is the ROI? Well it’s a question that every marketer is challenged with in the C-suite everyday. Is this the role of branding? Do you measure revenue impact at a campaign level? I don’t think so.
This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.