Here is anothe insight from Daniel Kahneman’s book “Thinking Fast and Slow” on how we are hardwired to respond more strongly to threats versus opportunities. As to why a single strawberry can’t have the same affect as a single cockroach. Read on to find out why!
This is a blog post inspired by Daniel Kahneman’s book “Thinking Fast and Slow” on how we really can’t learn much from the past when it comes to predicting the future, and that most business and economic success comes down to a simple surprising fact! Get ready to be shocked…
Another year comes…another year goes! Back in 2011 I had an initiated an idea for the blog. To cover the defining moments of each year across three areas: Ideas (creativity pertaining to advertising or marketing in general), Insight (discovery around a culture, segment or simply human behavior) and Technology (something
I just finished reading Freakonomics. Quite a book. It was long overdue but when I got to it, it flew like a breeze. Stephen Dubner did a wonderful job capturing the insightful research and anlaysis by Steven Levitt. What really inspired me was his writing style – very engaging and purposeful. I will
It is amazing how the human brain works. Some of the findings from behavioral economics on our decision making abilities are both shocking and fascinating, to say the least. It’s like looking at an engine from the inside and seeing how everything works. As a planner understanding human behavior is