Behavioral Economics

The power of the negative

Here is anothe insight from Daniel Kahneman’s book “Thinking Fast and Slow” on how we are hardwired to respond more strongly to threats versus opportunities. As to why a single strawberry can’t have the same affect as a single cockroach. Read on to find out why!

Are you out of your mind?

This is a blog post inspired by Daniel Kahneman’s book “Thinking Fast and Slow” on how we really can’t learn much from the past when it comes to predicting the future, and that most business and economic success comes down to a simple surprising fact! Get ready to be shocked…

Idea of the Year 2012

Another year comes…another year goes! Back in 2011 I had an initiated an idea for the blog. To cover the defining moments of each year across three areas: Ideas (creativity pertaining to advertising or marketing in general), Insight (discovery around a culture, segment or simply human behavior) and Technology (something that can impact our life …

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There is a sailor in all of us!

It is amazing how the human brain works. Some of the findings from behavioral economics on our decision making abilities are both shocking and fascinating, to say the least. It’s like looking at an engine from the inside and seeing how everything works. As a planner understanding human behavior is always a cherished and critical part of …

There is a sailor in all of us! Read More »