We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”
The tortoise wins…even in marketing! Read More »
At a communication level the role of branding is to bring the brand promise to life through creativity, at a business however the goal is to bring the brand promise to life at every touch point the brand owns and this takes the challenge to a whole new level. Read more about some of the challenges I experienced first hand…
Challenges of Building a Telecom Brand Read More »
Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.
Brand Storytelling Read More »
It’s not everyday I use this blog to b***h about a brand! In fact I never do so unless there is something positive that one can walk away with. But this one is personal! Etihad Airways ran a promotion which my sister won. Now usually winning is good news but not with Etihad. They made
How to run a fake promotion? Ask Etihad Airways! Read More »
“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled
No Insight! No Idea? Read More »