Tag: Case Study

We all have heard of Aesop’s famous fable about the tortoise and the hare! And we all know how that story goes! Guess what? It’s no different in marketing! The tortoise wins again! Welcome to “Slow Marketing!”

At a communication level the role of branding is to bring the brand promise to life through creativity, at a business however the goal is to bring the brand promise to life at every touch point the brand owns and this takes the challenge to a whole new level. Read more about some of the challenges I experienced first hand…

Branding has entered the era of storytelling. How can brands learn from the best storytellers to deliver emotional, authentic and personal stories that can move people and eventually move product? This post shares some insights on this topic from the Cannes Lions 2013.