The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!
A brand for creators has now became a brand for consumers. The edgiest, coolest brand in the world now reigns supreme as a mass market behemoth. Can it continue dominating without going back to its roots?
Are we reaching a tipping point in technological innovation? Can the updates to sensory technology as seen in CES this year really unlock the potential of connected devices? Some of the showcases were simply awesome to say the least!
No it’s not another shiny new invention from Apple that is going to change the game for a certain industry forever! Nor is it the iPhone 5! It’s perfection in a stagnant (read as dying) segment of the computing world – the personal computer. Although this definition includes everything from the desktop, the laptop to …
Pepsi takes the lead with a cutting-edge innovation using IntoNow. What is IntoNow? It is an iOS app that does to TV what Shazam did to music. It can listen to a clip of any TV show live as it happens and tell you the name of the show and the specific episode. Plus it …