The advertising industry is changing they say! Or has it changed already? After reading this post I’m sure there would be no doubt in your mind as to where things stand! At this year’s Cannes Lions there were some brilliant ideas on how data and technology is being used to create ideas unlike any you have seen before!
No it’s not another shiny new invention from Apple that is going to change the game for a certain industry forever! Nor is it the iPhone 5! It’s perfection in a stagnant (read as dying) segment of the computing world – the personal computer. Although this definition includes everything from
Pepsi takes the lead with a cutting-edge innovation using IntoNow. What is IntoNow? It is an iOS app that does to TV what Shazam did to music. It can listen to a clip of any TV show live as it happens and tell you the name of the show and