Ever heard of Vitamin Waw! It is an extremely potent rare form of vitamin found only in certain parts of the world. It can be a life saver, a game changer, can give you wings like the ones that not even Red Bull can match. Great thing about it, unlike other vitamins you can never […]
Vitamin Waw and Six Degrees of Separation Read More »
Remember the game, “Passing the Pillow” an object that holds a very near and dear utility becomes an object of fun and play. That is what’s happening to the world of advertising. From something that conveys a message (mostly unsolicited I dare say!) to something that is all about play, participation and like the game
Remember passing the pillow! Read More »
Volkswagen has done it again! This is simply a brilliant example of how to create influence using social media. As a DDB’er I can safely say that the VW Fun Theory does everything right when it comes to applying the DDB Influence Springboard (a proprietary set of tools to create influence in this new world
V(W)iral Marketing at it’s best! Read More »