Posts Tagged "Digital Media"
Five Pillars to Digital Domination
This blog post is a commentary of a training I had conducted a few months back for aspiring digital immigrants and budding digital natives. It covers the five key pillars that are essential for anyone who is looking to build their personal brand in the digital age…which should be everyone! Read more to find out how many pillars you have conquered…
Real-Time Marketing! Are you ready?
Finally! After months of trying to figure out a platform for publishing my paper on Real Time Marketing I decided to publish it as an iBook! What a platform it is! It was a whole lot of fun using iBooks Author to turn this idea into a reality. It took
Mind Blowing Lessons from the Cannes Lions 2012
Yes. You might think I am exaggerating. Rest assured. I am not. Get ready for the next level. Cannes Lions Seminars 2012 brought together the greatest minds from the world of advertising, marketing and media. From Arianna Huffington to Jim Stengel, from Amir Kassaei to Paul Adams and more. The
Pepsi combines TV with the real world!
Pepsi takes the lead with a cutting-edge innovation using IntoNow. What is IntoNow? It is an iOS app that does to TV what Shazam did to music. It can listen to a clip of any TV show live as it happens and tell you the name of the show and
Magnum takes you on a Pleasure Hunt!
“Any sufficiently advanced technology is indistinguishable from magic” Arthur C. Clarke, “Profiles of The Future”, 1961 This is probably the best way to describe Magnum’s Pleasure Hunt – an interactive experience that has been created to launch a new flavor for their ‘Temptation’ range. Like all good ideas, unconnected elements have
