This is probably the best way to describe Magnum’s Pleasure Hunt – an interactive experience that has been created to launch a new flavor for their ‘Temptation’ range. Like all good ideas, unconnected elements have been brought together to create an entirely new concept. Treasure hunt, the age-old game used by marketers to death, is presented afresh in the form of a virtual ‘pleasure’ hunt, taking a big creative leap from the original. The target group of ‘pleasure-seekers’ and their passions have been nicely captured through the array of brands selected for the experience.
In the end it’s a simple flash game that makes good use of technology and creativity to create a feeling of going from site to site as our virtual girl interacts with elements on the screen to collect bonbons. I think this is a great example of an interactive brand experience executed to perfection. You can experience the magic here or check out the video capture of the game below. It’s definitely worth a play!