Big problems needs big ideas right? How can all the colossal problems plaguing our world be solved without a big idea? From malnutrition to obesity here are two small ideas that changed their world. Inspired by the insightful book “Switch” by Chip and Dan Heath this blog post that will change the way you look at ideas!
All the world needs are small ideas! Read More »
In a battle you expect the stronger, the more skillful, the resourceful, the better trained to always win! What if that convention is challenged. What if the disadvantaged can exact defeat on the all-powerful! This a blog post about some of them!
Some lessons one should never forget and should always be revisited. Here are some musings on the importance of leadership and putting it in perspective with strategy and execution. If there is anything that matters it is a leader and his ability to envision, enable and energize. If that is in place everything else will follow. Nothing else matters! Read more in this post!
Strategy is King…Execution is Queen…Leadership is everything! Read More »
14 years in advertising and branding. 10,000 hours of strategic thinking. 120,000 minutes of brainstorming. I finally took the plunge to the dark side. Sworn to always be true to the world of brands and advertising. Here I am changing sides. Read on as I look back at why I both hated and love advertising.
Journey into the world of telecom branding Read More »
Finally! After months of trying to figure out a platform for publishing my paper on Real Time Marketing I decided to publish it as an iBook! What a platform it is! It was a whole lot of fun using iBooks Author to turn this idea into a reality. It took a lot of time but
Real-Time Marketing! Are you ready? Read More »