“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative
Trends. Analysis. Insight. Data. Focus Group. Hypothesis. A tag cloud in my world of strategic planning will reveal something quite improbable. Something Nassim Nicholas Taleb has coined as the Black Swan. Much ado about nothing! What if I were to tell you that everything you do is utterly useless, meaningless,
This September I completed my sixth year of working in Saudi Arabia as Planning Director for DDB. Through the years I have come across many different perspectives and researches on the country and it was not so long ago that I tried to assimilate my learning and chalk out a
I am probably very wrong but in my opinion there is a huge downside to Web 2.0. Despite the numerous tools and filters available one can easily get carried away in this vast ocean of knowledge and data that is sweeping at currents faster than those that flow beneath Antartica!
No this post is not about the 2012 VW Beetle that was launched earlier this week in three cities around the world. This post is about a profound idea that is changing our world – “Small is the new Big.” The magnitude of this concept is not so apparent at