Strategic Thinking

No Insight! No Idea?

“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled …

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Be the Black Swan!

Trends. Analysis. Insight. Data. Focus Group. Hypothesis. A tag cloud in my world of strategic planning will reveal something quite improbable. Something Nassim Nicholas Taleb has coined as the Black Swan. Much ado about nothing! What if I were to tell you that everything you do is utterly useless, meaningless, bulls**t! Seriously! How would I …

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Think Small

No this post is not about the 2012 VW Beetle that was launched earlier this week in three cities around the world. This post is about a profound idea that is changing our world – “Small is the new Big.” The magnitude of this concept is not so apparent at first look but when you …

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