Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
My favorite ads from “the big game” #SB50 Read More »
What if you no longer needed a mobile phone network or a WiFi network to connect to people. What if there was a way to interact and exchange autonomously without a giant telecom provider backing you up. Well there is…
Birth of a Network Free World! Read More »
In my one year working in a branding role at a telecom company I learnt some interesting lessons. From the need for simple strategies, to the challenges of execution. In the end it’s about getting the job done and delivering results! No excuses! Read on to find out more…
One year on the dark side… Read More »
At a communication level the role of branding is to bring the brand promise to life through creativity, at a business however the goal is to bring the brand promise to life at every touch point the brand owns and this takes the challenge to a whole new level. Read more about some of the challenges I experienced first hand…
Challenges of Building a Telecom Brand Read More »
This post was inspired by my keynote at Digit 2.0 – a Digital Marketing Conference hosted by PAS in October of this year. Based on a mobile trends report I did for a telecom consultancy I covered three insights as to how mobile technology has impacted human behavior. The terms used are ones I have coined myself to capture the concept of what I am trying to say. They are instaniety, indigivuality and techpowered.
Mobile Technology and it’s Impact on Human Behavior Read More »