This post was inspired by my keynote at Digit 2.0 – a Digital Marketing Conference hosted by PAS in October of this year. Based on a mobile trends report I did for a telecom consultancy I covered three insights as to how mobile technology has impacted human behavior. The terms used are ones I have coined myself to capture the concept of what I am trying to say. They are instaniety, indigivuality and techpowered.
Yes. You might think I am exaggerating. Rest assured. I am not. Get ready for the next level. Cannes Lions Seminars 2012 brought together the greatest minds from the world of advertising, marketing and media. From Arianna Huffington to Jim Stengel, from Amir Kassaei to Paul Adams and more. The
No it’s not another shiny new invention from Apple that is going to change the game for a certain industry forever! Nor is it the iPhone 5! It’s perfection in a stagnant (read as dying) segment of the computing world – the personal computer. Although this definition includes everything from