Super Bowl like every year is a big ad extravaganza. This year was no different. From beverages and snacks to telecoms and technology! Everyone is trying to grab attention big time! Here are my picks of the best ads from this year’s event!
“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled …
How do you tell a vanilla story in a way that is fresh and surprising? Use an analogy. Their power is undeniable. From the oldest religious texts to modern day pep talk analogies are a great way to make a point. Advertising is all about making a point and in most cases than some, the …
The Internet has done it again! Ted Williams a 54 year old from Columbus, Ohio – a homeless, jobless nobody just 3 days ago has not only got a home and a job! He has been a guest star on the “Today” Show, “Late Night with Jimmy Fallon” and is now probably on his way to becoming a …
How do they do it! It’s simply amazing what Doritos did for the Super Bowl 2010. 116.2 million viewers watched the Doritos – Snack Attack Samurai spot, making it the most watched television commercial of all time!* WOW! The brilliant thing about this all is that everything is user generated! That’s right! Doritos simply created a …