Yes. You might think I am exaggerating. Rest assured. I am not. Get ready for the next level. Cannes Lions Seminars 2012 brought together the greatest minds from the world of advertising, marketing and media. From Arianna Huffington to Jim Stengel, from Amir Kassaei to Paul Adams and more. The speakers were big but their […]
Mind Blowing Lessons from the Cannes Lions 2012 Read More »
No it’s not another shiny new invention from Apple that is going to change the game for a certain industry forever! Nor is it the iPhone 5! It’s perfection in a stagnant (read as dying) segment of the computing world – the personal computer. Although this definition includes everything from the desktop, the laptop to
Oops…Apple did it again! Read More »
The title of this post seems like one from a cheap flyer or a spam email promising you instant success and riches by doing the simplest, absurdest of things! Don’t you think? Well guess what. This is the real deal. Remember what Seth Godin once said, ‘small is the new big’. It’s true for our
Change your Habits, Change your Life! Read More »
Trends. Analysis. Insight. Data. Focus Group. Hypothesis. A tag cloud in my world of strategic planning will reveal something quite improbable. Something Nassim Nicholas Taleb has coined as the Black Swan. Much ado about nothing! What if I were to tell you that everything you do is utterly useless, meaningless, bulls**t! Seriously! How would I
Be the Black Swan! Read More »
How do you tell a vanilla story in a way that is fresh and surprising? Use an analogy. Their power is undeniable. From the oldest religious texts to modern day pep talk analogies are a great way to make a point. Advertising is all about making a point and in most cases than some, the