I just finished reading Freakonomics. Quite a book. It was long overdue but when I got to it, it flew like a breeze. Stephen Dubner did a wonderful job capturing the insightful research and anlaysis by Steven Levitt. What really inspired me was his writing style – very engaging and purposeful. I will probably take a break with another […]
It will freak you out! (in a good way) Read More »
It’s been a little over a year since I started this blog. Quite a journey I must say. I learnt quite a few things about myself and quite a bit about blogging. My first personal learning was the realization that I really enjoy writing. I wonder how I ever managed without blogging. The most important personal benefit is
Lessons from a year of blogging! Read More »
Long time ago in a land far, far away Shoaib Qureshy, the man who introduced me to the world of Strategic Planning asked “What is the core purpose of our business?” Why do clients come to us? Is it because they want a TV ad? A poster? Or a campaign? The answer was IDEAS! They
Need Big Ideas? Think Events Read More »
For those 500 million smartphone users worldwide, the concept of what one can do from a phone has far evolved. Nokia – the giant that put a mobile phone in the hands of the masses gave us the Nokia Communicator. A phone which felt like a mini-computer. Then Blackberry with it’s Messenger and Push E-mail
iPhone 5 and beyond! Read More »
UPDATE: 3D Projection Mapping is exploding! Samsung has done it again. First it was in the Netherlands for the 3D TV launch (read below) and now it’s with Vodafone for the launch of the Samsung Galaxy Tablet in Spain. Great stuff! Avatar took the world of Hollywood by storm when James Cameron introduced the world
Marketing goes 3D! Read More »