It’s not everyday I use this blog to b***h about a brand! In fact I never do so unless there is something positive that one can walk away with. But this one is personal! Etihad Airways ran a promotion which my sister won. Now usually winning is good news but not with Etihad. They made …
How to run a fake promotion? Ask Etihad Airways! Read More »
The title of this post seems like one from a cheap flyer or a spam email promising you instant success and riches by doing the simplest, absurdest of things! Don’t you think? Well guess what. This is the real deal. Remember what Seth Godin once said, ‘small is the new big’. It’s true for our …
Trends. Analysis. Insight. Data. Focus Group. Hypothesis. A tag cloud in my world of strategic planning will reveal something quite improbable. Something Nassim Nicholas Taleb has coined as the Black Swan. Much ado about nothing! What if I were to tell you that everything you do is utterly useless, meaningless, bulls**t! Seriously! How would I …
Ever heard of Vitamin Waw! It is an extremely potent rare form of vitamin found only in certain parts of the world. It can be a life saver, a game changer, can give you wings like the ones that not even Red Bull can match. Great thing about it, unlike other vitamins you can never …
Welcome to 2012! As with every new year this year too brings with it new hope and a plethora of new year resolutions that unlike yesteryears would not be forgotten right after they are carved in stone…err…on a tablet I presume. Something tells me they too would meet a fate that is rather expected, almost …