Mystical Mercedes
This post looks at how Mercedes has it’s evolved it’s advertising by infusing mystery and fantasy to differentiate itself within the luxury car segment.
Automotive
No Insight! No Idea?
“Bulls***t!”, said Dave Cobban, Planning Director, W+K at the ESOMAR Consumer Insights Conference 2007 in Milan. Although he went on to show numerous examples of work by his agency and the insight that drove each piece, the opening of his presentation still resonates. The point being that although all creative genius needs to be fueled
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Drive the new Lamborghini Aventador NOW!
Seriously! If you are reading this then somewhere something inside of you made you question ‘what if this is true!’ Most of you are feeling very skeptical I am sure, but the curious ones amongst you wanted to find out more. Well I have good news…your curiosity is about to be rewarded! This is for
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Hyundai Accent drives magically on a wall!
Hyundai adds a little extra to an already novel marketing tool – 3D Projection Mapping. The power to transform a landscape and immerse the viewer into an alternate reality is what’s driving the WOW! factor in these executions. With the evolution of projection technology, becoming both high definition and cost effective at the same time,
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Need Big Ideas? Think Events
Long time ago in a land far, far away Shoaib Qureshy, the man who introduced me to the world of Strategic Planning asked “What is the core purpose of our business?” Why do clients come to us? Is it because they want a TV ad? A poster? Or a campaign? The answer was IDEAS! They
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