Creativity

KLM delivers spontaneous joy!

Planned Spontaneity – a term coined by trendwatching.com in their report from December 2003. When I first came across it I truly believed that it was an idea based on a powerful human truth that had the potential to deliver a compelling brand experience. In fact it was only last month I was thinking along those …

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There is a sailor in all of us!

It is amazing how the human brain works. Some of the findings from behavioral economics on our decision making abilities are both shocking and fascinating, to say the least. It’s like looking at an engine from the inside and seeing how everything works. As a planner understanding human behavior is always a cherished and critical part of …

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