Extreme Sports

Marketing goes 3D!

UPDATE: 3D Projection Mapping is exploding! Samsung has done it again. First it was in the Netherlands for the 3D TV launch (read below) and now it’s with Vodafone for the launch of the Samsung Galaxy Tablet in Spain. Great stuff! Avatar took the world of Hollywood by storm when James Cameron introduced the world …

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Experience Awesomeness!

Ideas

I have always believed brand building is about creating experiences. It can be anything from an immersive on-ground event, an engaging website to a holistic 360° experience. But lately I have realized that content and entertainment have also become a vital aspect of the experience mix. The business of building brands is now more than …

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