Category Archive for "Innovation"

Marketing goes 3D!

UPDATE: 3D Projection Mapping is exploding! Samsung has done it again. First it was in the Netherlands for the 3D TV launch (read below) and now it’s with Vodafone for the launch of the Samsung Galaxy Tablet in Spain. Great stuff! Avatar took the world of Hollywood by storm when

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The Game is Changing!

“Because life is not a spectator sport” – a tagline for Reebok in the 1980s is the mantra for brand building in the 21st century. Brands cannot expect consumers to be static spectators to their messages. Participation is becoming second nature in everything we are doing. Even the way we

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Got Plans for the Summer?

Not yet? Well you could do what you have always done or if you have a smartphone you are only a few apps and clicks away from planning your dream vacation, right now and the on the go. As part of my trend watching on the Telecom Sector one of the

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Virtual money gets real!

In the Luciola Global Consumer Trends report one of the trends covered is Virtunity. What is Virtunity? It’s how digital technologies like the internet and mobile are enabling individuals to live and interact within virtual communities and in some ways allowing us to indulge and explore our alter ego. Now

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Explosion of Augmented Reality

The bomb of Augmented Reality (AR) has been dropped and the explosion is like that of a simmering volcano that has gone super nova! The future that we saw through the eyes of Director Steven Spielberg in Minority report is fast becoming our present reality. In its simplest form, AR is a combination

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