Innovation

iPhone 5 and beyond!

For those 500 million smartphone users worldwide, the concept of what one can do from a phone has far evolved. Nokia – the giant that put a mobile phone in the hands of the masses gave us the Nokia Communicator. A phone which felt like a mini-computer. Then Blackberry with it’s Messenger and Push E-mail …

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Marketing goes 3D!

UPDATE: 3D Projection Mapping is exploding! Samsung has done it again. First it was in the Netherlands for the 3D TV launch (read below) and now it’s with Vodafone for the launch of the Samsung Galaxy Tablet in Spain. Great stuff! Avatar took the world of Hollywood by storm when James Cameron introduced the world …

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The Game is Changing!

“Because life is not a spectator sport” – a tagline for Reebok in the 1980s is the mantra for brand building in the 21st century. Brands cannot expect consumers to be static spectators to their messages. Participation is becoming second nature in everything we are doing. Even the way we watch sports has changed. For …

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